Homepage
Priority: Everyone Sees
High Level Takeaway:
Biggest Event
Content Goal:
Rose Thinks:
“I see an event that looks interesting to me. I know when it is, and I have a general idea of what it is. I want to learn more information about this event.”
Possible Content Types:
minimal text, video, images
Priority: Everyone Sees
High Level Takeaway:
Visit Us
Content Goal:
Rose Thinks:
“I understand that I can visit the Pica Warehouse from Tuesday - Friday, that there is a resource room that's always open and the building looks incredible.”
Possible Content Types:
text, image, contact information and hours
Priority: Everyone Sees
High Level Takeaway:
Call to Action: Become a Member / Donate
Content Goal:
Rose Thinks:
“I understand that I can become a member of PICA and donate time and money to support them.”
Possible Content Types:
text, image
Priority: Most See
High Level Takeaway:
Another Big Event
Content Goal:
Rose Thinks:
“I see a few more interesting events. I understand a little bit about them, and when they will take place. I want to learn more about one.”
Possible Content Types:
minimal text, video, images
Priority: Most See
High Level Takeaway:
Manifesto
Content Goal:
Rose Thinks:
“I understand the PICA manifesto.”
Possible Content Types:
large scale text.